I have filled many diverse roles since entering the professional design field in 1997. I’ve been an art/creative director, IA/UX/UI design lead, application/web/interactive designer, project manager, Flash designer and developer, production artist, package/collateral creator and a trade show signage designer. Since then I have never stopped looking for opportunities to expand my creative and technology proficiency.
Senior Lead User Experience & Information Architecture
August 2015 – Present / New York, NY
Joined IBM to finalize, deliver and continuously improve their new marketplace. Worked to create a centralized location for users to discover and learn about all products and services offered by IBM and their partners. Worked closely with marketing teams, product owners, sales, regional offices, design teams, development and IBM thought leaders.
Transitioned to a team of researchers, designers and developers focused on improving and streamlining user journeys within key areas across IBM. This lead to my being tasked to explore and create a model of a universal IA and navigational structure across all of IBM.com and their digital products. Helped to reduce the site footprint, eliminate inconsistencies within navigation, improve SEO, create a seamless experience across sites and products, meeting global business requirements and building towards an automated backend to build, manage and localize global navigation.
From this ongoing work I was assigned as a UX lead on the IBM new design system, primarily focused on the web experience and functioning as the connector between web and product UI. Further unifying a user focused experience for IBM.
Director of Experience
January 2014 – July 2015 / New York, NY
Bringing my IA/UX/UI multi-screen interactive knowledge and experience to help elevate and extend the Whistle Sports offering across web, Xbox, Roku, iOS/Android, connected TV and social media. Working with sales and marketing team to help craft, create, deliver and drive sponsorships/advertising pitch decks to fortune 500 companies and brands. Being a creative lead and design resource throughout sponsored ad campaigns across multiple social platforms, media content types and collaborating with top content creators. Building a creative team in New York and Los Angeles to help support the grow business needs across sales, marketing, partner support/management, video production and being a full-time design resource for our content creators.
August 2013 – January 2014 / Seattle, WA
With the merger of Cypress Consulting and Ratio Interactive, becoming Ratio LLC, my Sr. Interactive Art Director position at Cypress expanded into a Creative Director roll to support the vast growth of the two IA, UX and UI design teams coming together. This new team has an increased depth of multi-screen knowledge and experience, as well as the passion to push the boundaries on every and any project deliverable. I was responsible for helping with resourcing, work estimations, budgeting, pitch/RFP work, reviewing projects, presenting team work to the clients, supporting the sales team requests, managing the IA/UX/UI design teams across web/mobile/tablet/Connected TV, and jumping in to help with any design.
Senior Interactive Art Director
September 2011 – July 2013 / Seattle, WA
At Cypress Consulting I helped the Executive Creative Director build out the UX and UI creative design team for upcoming company and project growth. We needed talent that could work within the Xbox, Windows 8, Windows Phone, iOS, Android, and Roku platforms. We worked on five Xbox applications, over twenty Window 8 applications (six currently in the market and others added constantly), two iOS applications (The Cask by The Glenlivet of the iPad currently in iTunes), and one Roku application. I also assist with resource scheduling, budgeting/scoping projects, creating and presenting client pitches, finding/managing contractors, mentoring junior designers, team evaluations, going to sale/marketing presentations, and still getting to do some AI/UX/UI design.
Software Application Designer
May 2011 – August 2011 / Seattle, WA
I was the design lead at RIM/Gist and worked closely with the UX designer creating the visual and usability guidelines for the Gist platform. These guidelines were created from the ground up to form a scalable, unified, and multi-platform application across Android, Blackberry, iPhone, Chrome, Firefox, and Microsoft Outlook.
Visual Designer II
June 2008 – May 2011 / Seattle, WA
While working at frog design I occupied many roles. I was an UI/UX designer, animator, developer, and tester. I used all these skills working with clients like BMW, Microsoft, NBCU, Nokia, Quadrant Homes, Qualcomm, Russell Investments, and Samsung. With the opportunity to dive headfirst into the mobile world by spending over two years creating smartphones from the ground up. I also had the privilege to work in Munich and Shanghai. Both were great personal growth and an amazing learning experience.
Senior Interactive Designer
February 2007 – June 2008 / Seattle, WA
At Starbucks Coffee Company I focused on their web presences and building the brand online. I was visual lead on creating seasonal drink micro-sites, web marketing promo material, social media content, websites for exclusive offers and merchandise, updating all corporate websites and started the charge in re-designing starbucks.com.
February 2000 – January 2007 / Seattle, WA
A major chunk of my professional career was at Getty Images. I grew and learned a lot over those seven years. Working on campaigns that span print, web/interactive, and multiple languages. Over those years I got to work on projects for Summer and Winter Olympic, World Cup, Cannes Film Festival, MLB, NBA, re-designing gettyone.com to gettyimage.com, and then re-designing gettyimages.com three times after that.
August 1997 – February 2000 / Seattle, WA
Visio Corporation is where my career got it’s start. I started as an intern there immediately after graduating from Art Institute of Seattle, designing trade show graphics, signage, packaging, and marketing material. I began to learn web design, development, and Flash. It helped shape me into a web/interactive designer.
Sketch • Photoshop • Illustrator • Adobe XD • Dreamweaver • OmniGraffle • InVision • InDesign • Acrobat Pro • HTML/CSS • WordPress • Microsoft Office • Premiere • After Effects
Responsive Web • iOS • Xbox • Windows 8 • Windows Phone • Android • Amazon Fire TV • Amazon Fire Phone • Roku
Amazon • AT&T • BMW • BYUtv • Chivas Regal • Cooking Channel • DIY Network • Disney • DLAtv • Food Network • Fox • Harlem Globetrotters • IGN-IPL • Jameson Irish Whiskey • Machinima • Major League Soccer • Microsoft • MLBAM • NASCAR • NBC Universal • NFL • Nokia • Barnes & Noble • Paramount Movies • Pernod Ricard • PGA TOUR • Pokemon • Popcornflix • Pro Sports Club • Quadrant Homes • Qualcomm • Red Bull Media House • Roku • Russell Investments • Samsung • Screen Media • Scripps Network • Seattle Children’s Hospital • Slacker Radio • Sony Crackle • The Glenlivet • The Travel Channel • Toshiba • Universal Music Group • Wendy’s • Wilson • Yahoo! Screen
Adobe site of the day • American Graphic Design Award • Communication Arts Interactive Annual 13 • Graphic Design USA Awards for Excellence in Communications and Graphic Design • Inhouse Design Awards: Graphic Design USA • Seattle Show: Interactive Award, Silver • The American Design Awards Monthly Design Contest : Platinum Accolade, August • W3 Awards : Silver Award, Microsite - Consumer Goods • The Webby Awards, 2013 Nominee - Mobile & Apps - Podcasts
Art Institute of Seattle Associate of Applied Arts August 1997